Bright Words Creative

Bright Words, led by Karen Bright, specializes in creating high-impact content that drives leads and sales, particularly for businesses in the services sector. The primary purpose of the Bright Words website is to showcase Karen’s expertise and attract potential clients who need top-quality content.

Initial Assessment

The old website had several key issues that needed to be addressed.

  • Design and Usability: The website needed a modern, user-friendly design.

  • SEO Overhaul: The site required a comprehensive search engine optimization (SEO) upgrade to improve visibility and attract more traffic.

Design Process

Crackerjac undertook a structured redesign process, showcasing our expertise as a Ware website developer.

  • Initial Design Proposal: We presented a new design concept in PDF format to ensure alignment with Bright Words’ vision and goals.

  • Website Build: The new site was built using WordPress and the Elementor page builder. This combination provided a flexible, customizable, and visually appealing framework.

  • Mobile Optimization: Ensuring the website was mobile-friendly was a priority. Elementor’s responsive design features enabled us to create a seamless experience across all devices.

Technical Details

To ensure the website performs optimally.

  • Performance Optimization: We used WP Rocket, a powerful caching plugin, to enhance site speed and performance.

  • Comprehensive Testing: The website underwent thorough testing on various browsers and devices to ensure compatibility and a smooth user experience.


Since the redesign, Bright Words has received positive feedback. There has been a significant increase in website traffic and the amount of time users spend on the site. The SEO overhaul has successfully improved the site’s visibility, attracting more potential clients.

Crackerjac is particularly proud of the successful SEO improvements. The new website not only meets the client’s needs but also provides a more engaging and accessible platform for visitors, helping Bright Words stand out in a competitive market.

By focusing on user experience and leveraging modern web development techniques, Crackerjac transformed the Bright Words website into a functional and visually appealing platform. This project exemplifies our expertise as a Ware website developer, showcasing our ability to create engaging and effective websites that meet the specific needs of our clients and their users.

Would you like Crackerjac to design a website similar to Bright Words?